EYES WIDE AWAKE

I recently had the opportunity to work with an old art director of mine, Andre Macris. He asked for some help on a project in his historic neighborhood of Springfield. It turns out a disc golf course was being built at Klutho Park and they needed a logo. Klutho Park which was created between 1899 and 1901 is a really cool historic park in Jacksonville and I always like to work on projects in the local community so I jumped on board. What I originally thought would be a logo project turned into an overall branding campaing for the Springfield Disc Golf Course which included a logo, welcome sign, score cards and tee signs.

Beginning with the logo, I knew that the park is historic and very iconic to a lot of locals so I made sure to pay repect to the classic stylings and designs that still remain, especially the balustrades which are incorporated into the bottom portion of the logo. The type I used for “Springfield” mimicked some old carved signage above many of the bridges crossing Hogans Creek which runs along the park. I also included a disc golf basket with the number 18 to let people know that it was an 18 hole course. I also wanted to keep the logo circular so it could easily be printed onto discs.

Once that was wrapped up I moved onto creating a welcome sign which included a map, rules, hole info and a few other bit of info for players. In addition, I created a score card so players can keep track of their scores. In all this turned out to be a large project with large and small elements designed to pay respect to the historic park but be fresh enough to grab peoples attention and inform them on the game of disc golf.

I’ve called Florida my home for 13 years of my life and have lived in various places in between, primarily out West. I’m a firm believer in love where you live, if not move, it’s as simple as that. With that said I love Florida, yeah it has it’s pros and cons but it’s treated me pretty well over the years, especially Riverside in Jacksonville. I also love California, I have various friends who live out there and I try to take a trip at least once a year to visit. I wanted to pay homage to these places and I came up with these state love icons. Keeping the idea simple and honest without being too cheesy was the main goal so I went with a simplistic outlines that uses the shape of each state to incorporate a heart. I hope you enjoy.

The AIGA Jacksonville’s Always Summer Poster Show this past weekend was amazing to say the least. There were some seriously great posters hanging on the walls of the Thief in the Knight building. Here is my poster I created for my favorite song this summer, Best Coast’s “When I’m With You.” Since Best Coast is a low fi, surf rock band from California and I wanted to pay homage to that. I started off sketching some retro looking kids smiling/singing and thought the speech bubbles would make a nice symmetrical design. After all that I went in and created a half tone pattern to make it look like it was silk screened and repeated some of the elements in the background to give it some texture. I really like how it turned out and I hope Best Coast would like what I created.

Burro Bags just dropped their Fall 2011 2012 Look Book. If you need a backpack, messenger bag, hip bag, pedal straps, wallet or just some fresh T-Shirts, Burro has you covered. Check it out here.

Here are some videos that I’ve been enjoying lately. Some are older and some are newer but all are pretty amazing.

This started out as an in-house project and I wanted to to represent 9-11 in a more conceptual way yet show lose. Without getting to preachy or sentimental I just wanted to honor the the victims of 9-11. Remember. Honor. Unite.

Burro Bags and I just wrapped a t-shirts series that I designed based on a mix of playing cards and what else, bikes. Well, the people who ride them. Burro has been in the messenger bag/bike game for years now and I’ve always enjoyed working with them. They are seriously great guys to work with and they bring a lot of positive energy and passion to whatever project they are working on, so whenever I get a chance to work with them it’s a blast. This series came about from just playing around with the idea of incorporating certain type of cyclists and face card. We have the One Eyed Jack bike polo player, with his mallet, ball, chain lock and a nice moustache to top it off. The Queen represents all the females who can ride with the boys and wrench their own bikes, she sports a chain whip and lock ring tool. The Suicide King is well, the king. He’s the guy who dominates the ally cat and drinks beer after the race and probably some right before it. Last but not least is the Ace of Spades, this one actually is the stand out of the pack, white on a black long sleeve. All of the elements of a fixed gear are reversed out of the spade, and each part of the bike is sized to scale.

These shirts are a limited edition series so get them while you can, to purchase one go here.

Photos by Daniel Goncalves

It’s been too long since I designed a band poster and I forgot how much I like designing them. Well here is one for Rebels & Rogues a local band from here in Jacksonville that needed a tour poster. Rebels & Rogues play rock & roll and have a bit of an alt country sound, but they wanted something that wasn’t country looking so I steered cleat of the typical western themes and decided to keep it fairly simple with an old school look and feel. Good luck on the tour boys!

The creative guys 5ivecanons about helping them create some type treatments for one of their clients. After an initial meeting and looking at the creative brief, I knew this would be an awesome project right up my ally. There were certain words throughout the animation that needed to be big and bold to emphasize certain words within the script and keep a consistent look and feel. After a few rounds of design and some great dialog with the guys at 5ivecannons the following animation was created.

This project has been going so well more pieces have been requested and it looks like this is turning into a large campaign. I’ll post more once it’s all finished. Until then, If you live in Jacksonville, “like” Community First’s facebook page and you can submit an idea to help improve Jacksonville.

Some logo and icon treatments I came up with for Teenage Millionaire.